The $300,000 Plate: Inside the World of Six-Figure Vanity Tags
From a Beverly Hills surgeon's 'CUTTNG' to a crypto mogul's 'HODL' — the market for premium vanity plates has never been hotter. We investigate what drives collectors to pay luxury-car money for seven characters.
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Plates Worth Seeing
Out of Time
Isaac Asimov tribute
Grateful
LOL What
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Stories & Culture
The Psychology of the Vanity Plate
Why do we pay to broadcast ourselves on aluminum? A behavioral scientist explains the deep human need behind personalized plates.
8 min read
The 2026 Vanity Plate Power Rankings
We ranked all 50 states by friendliness, creativity potential, and value for vanity plate enthusiasts.
15 min read
America's Most Creatively Rejected Plates
From the clever to the crass: a tour of plates that DMV reviewers said no to — and why.
6 min read
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State-by-State Guides
Rules, fees, character limits & processes for every state.
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